The size of your business is irrelevant when it comes to market research. Market research is indispensable for growing a business. Market research will reduce risks in your business, and it will also make your SME more competitive. Basically, it’s the foundation of every marketing and sales approach.
Knowing that it’s strange how even today, many companies are persistent to start new projects without doing any form of market research. That’s one of the main reasons why many big companies and SMEs fail to place their products right and go out of business.
Even if you have the best business idea in the world, it will never work unless you do market research first. If that’s not enough for you.