In traditional research firms, face to face interviews are conducted or implemented or utilized to reach consumers drives up costs and lengthens the project turnaround time, plus it may also limit segments that researchers are able to reach.
With our online panels, face to face interviews are no longer necessary and companies may be able to get results 4x quicker than traditional research, at 25% of the cost.
To ensure credibility of our research, our consumer panels are selected carefully and undergo a thorough validation process, which we repeat quarterly so we are assured of their authenticity.